Documented-Policy tier only. This score rates how clearly Smarty's public cancellation page is published (cited, dated), opinion grounded in disclosed facts, not a finding about the real cancel experience, and not legal advice. The behavioural Verified-Flow grade is pending.

82/ 100 · B

Telecom & ISP · UK

How hard is it to cancel Smarty?

Smarty scores 82/100 (grade B) for how clearly it documents cancellation in the UK, a clearly documented cancellation policy. Cancellation is available via online (self-serve), in-app, email.

Last reviewed 2026-06-06 · Documented-Policy tier · grade B

Smarty is a no-contract rolling monthly SIM-only MVNO (UK). Cancellation is fully self-serve: turn off auto-renew in the dashboard or app (Account Settings > Manage Plan) or request a PAC/STAC online, by SMS (text to 65075/75075 with date of birth), or via webchat/email. There is no minimum notice period beyond letting the current billing month expire after disabling auto-renew. Customers have a 14-day money-back guarantee (pay only for usage); after 14 days, prorated refunds of unused add-ons and remaining credit are available within 90 days of switching, processed within 30 days of the request.

How to cancel Smarty

  • Channels: online (self-serve), in-app, email
  • Official cancellation page: https://help.smarty.co.uk/en/articles/952726-how-do-i-leave-smarty
  • Pause/freeze: available, Customers can pause by disabling auto-renew in the dashboard or app (Payment Settings). The account remains open for up to 6 months (220 days) of inactivity before automatic closure. No charge to pause.
  • Refund policy: https://help.smarty.co.uk/en/articles/7022336-leaving-smarty-right-to-refund
  • Account/data deletion: Accounts with no active service can be self-deleted via the dashboard (Account > Delete this account). Active accounts must leave SMARTY first (turn off auto-renew / use PAC-STAC), then submit a Right to Erasure request by emailing [email protected] with the GDPR erasure form. SMARTY has 1 month to comply. Some financial data may be retained up to 7 years; community content is anonymised rather than deleted. https://help.smarty.co.uk/en/articles/1918854-the-right-to-erasure

Evidence

Scope & fairness

This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights, scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.

Is this wrong? Companies can request a correction ->

Cite this. Cancel Atlas (2026). “Smarty, Cancellation Friction Index (UK).” CES-1.1. https://www.cancelatlas.com/c/smarty-uk (CC BY-SA 4.0).

See Smarty in the full index -> · How we score · Open data

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Smarty grades B, among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.

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