Insurance / Insurtech · BR
How hard is it to cancel Pier?
Pier scores 79/100 (grade B) for how clearly it documents cancellation in the BR — a clearly documented cancellation policy. Cancellation is available via in-app.
Pier (digital insurer) states the monthly plan has no loyalty period and is cancelled in the Pier app: open the Auto or Smartphone insurance screen, scroll down and tap Cancelar contrato, then confirm. Coverage stays active until the end of the current protection cycle; cancelling after 7 days yields no refund of the period paid.
How to cancel Pier
- Channels: in-app
- Official cancellation page: https://ajuda.pier.digital/hc/pt-br/articles/4423289991319-Como-cancelar-o-meu-contrato-de-seguro-auto
- Pause/freeze: not offered.
- Account/data deletion:
Evidence
- Como cancelar o meu contrato de seguro auto - Central de Ajuda Pier
- Como cancelar o meu contrato de seguro celular - Central de Ajuda Pier
- Last reviewed 2026-06-16 · scope: documented public policy.
Scope & fairness
This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights — scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.
Is this wrong? Companies can request a correction ->
Cite this. Cancel Atlas (2026). “Pier — Cancellation Friction Index (BR).” CES-1.1. https://www.cancelatlas.com/c/pier-seguros-br (CC BY-SA 4.0).
See Pier in the full index -> · How we score · Open data
Earned it? Show your grade
Pier grades B — among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.
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<a href="https://www.cancelatlas.com/c/pier-seguros-br"><img src="https://www.cancelatlas.com/share/badges/pier-seguros-br.svg" alt="Cancel Atlas — Grade B" width="232" height="52"></a>