Insurance · BR
How hard is it to cancel Pier?
Pier scores 79/100 (grade B) for how clearly it documents cancellation in the BR, a clearly documented cancellation policy. Cancellation is available via in-app.
Pier (digital insurer) states the monthly plan has no loyalty period and is cancelled in the Pier app: open the Auto or Smartphone insurance screen, scroll down and tap Cancelar contrato, then confirm. Coverage stays active until the end of the current protection cycle; cancelling after 7 days yields no refund of the period paid.
How to cancel Pier
- Channels: in-app
- Official cancellation page: https://ajuda.pier.digital/hc/pt-br/articles/4423289991319-Como-cancelar-o-meu-contrato-de-seguro-auto
- Pause/freeze: not offered.
- Account/data deletion:
Evidence
- Como cancelar o meu contrato de seguro auto - Central de Ajuda Pier
- Como cancelar o meu contrato de seguro celular - Central de Ajuda Pier
- Last reviewed 2026-06-16 · scope: documented public policy.
Scope & fairness
This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights, scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.
Is this wrong? Companies can request a correction ->
Cite this. Cancel Atlas (2026). “Pier, Cancellation Friction Index (BR).” CES-1.1. https://www.cancelatlas.com/c/pier-seguros-br (CC BY-SA 4.0).
See Pier in the full index -> · How we score · Open data
Earned it? Show your grade
Pier grades B, among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.
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<a href="https://www.cancelatlas.com/c/pier-seguros-br"><img src="https://www.cancelatlas.com/share/badges/pier-seguros-br.svg" alt="Cancel Atlas, Grade B" width="232" height="52"></a>