Streaming · GB
How hard is it to cancel NOW?
NOW scores 80/100 (grade B) for how clearly it documents cancellation in the GB — a clearly documented cancellation policy. Cancellation is available via online (self-serve).
Members cancel online by signing in and going to My Account then My Membership. Flexible monthly memberships can be cancelled at any time and should be cancelled before the next billing date to avoid another charge; Saver memberships can be cancelled but only take effect when the minimum term ends.
How to cancel NOW
- Channels: online (self-serve)
- Official cancellation page: https://www.nowtv.com/gb/help/article/how-do-i-cancel-now
- Pause/freeze: not offered. No pause option; flexible monthly memberships can be cancelled anytime instead.
- Refund policy: https://www.nowtv.com/gb/help/article/request-a-refund
- Account/data deletion:
Evidence
- How to cancel your NOW Membership
- NOW FAQs
- Last reviewed 2026-06-17 · scope: documented public policy.
Scope & fairness
This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights — scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.
Is this wrong? Companies can request a correction ->
Cite this. Cancel Atlas (2026). “NOW — Cancellation Friction Index (GB).” CES-1.1. https://www.cancelatlas.com/c/now-uk (CC BY-SA 4.0).
See NOW in the full index -> · How we score · Open data
Earned it? Show your grade
NOW grades B — among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.
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