How hard is it to cancel NOW (Sky Italia)?

NOW (Sky Italia) subscribers can cancel at any time by logging into their Area Personale on nowtv.it (or the app) and deactivating the auto-renewal of their Pass; cancellation can also be done by phone (02 308 08 08) or PEC ([email protected]). The cancellation must be submitted at least 24 hours before the next billing date, and access continues until the end of the paid viewing period with no proration refund for unused days. Under the Italian Consumer Code (D.Lgs. 206/2005) and the EU Consumer Rights Directive, subscribers have a 14-day withdrawal right from contract conclusion, entitling them to a full refund if the service has not been used, or a proportional refund if already used. Monthly plans have no lock-in; annual plans carry a 12-month minimum commitment period during which early cancellation takes effect only at the end of the binding term.

How to cancel NOW (Sky Italia)

• Channels: online (self-serve), in-app, phone, email
• Official cancellation page: https://www.nowtv.it/assistenza/articolo/come-disattivare-o-riattivare-il-mio-pass
• Pause/freeze: not offered. No pause or freeze option is documented on the official NOW TV Italy help pages.
• Account/data deletion: Users can exercise the GDPR right to erasure by submitting a request via the OneTrust privacy portal linked from nowtv.it/infoprivacy, or by emailing [email protected]. Requests are processed within one month. Sky retains billing/identity data for up to 10 years per legal obligation; account data is deleted after 3 years from end of contractual relationship. https://www.nowtv.it/infoprivacy

Evidence

• {'title': 'Come disattivare il Pass NOW – NOW Assistenza (accessed 2026-06-05)', 'url': 'https://www.nowtv.it/assistenza/articolo/come-disattivare-o-riattivare-il-mio-pass'}
• {'title': 'Condizioni Generali del Servizio NOW – nowtv.it (accessed 2026-06-05)', 'url': 'https://www.nowtv.it/condizioni-generali-servizio'}
• Last reviewed 2026-06-05 · scope: documented public policy.

Scope & fairness

This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights — scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.

Is this wrong? Companies can request a correction ->

Cite this. Cancel Atlas (2026). “NOW (Sky Italia) — Cancellation Friction Index (IT).” CES-1.1. https://www.cancelatlas.com/c/now-sky-it (CC BY-SA 4.0).

See NOW (Sky Italia) in the full index -> · How we score · Open data

<a href="https://www.cancelatlas.com/c/now-sky-it"><img src="https://www.cancelatlas.com/share/badges/now-sky-it.svg" alt="Cancel Atlas — Grade B" width="232" height="52"></a>