How hard is it to cancel Fitness World (PureGym Denmark)?

Fitness World rebranded to PureGym Denmark; memberships are cancelled online via the 'Mit PureGym' self-service portal, in person at a centre, by phone, or by written mail. The notice period is the current calendar month plus one additional month (e.g. notice given on 15 May ends the membership on 30 June). Members on a fixed binding period must wait until the binding period expires before cancellation takes effect. No automatic cash refunds are given; any overpayment credit is applied to the forward membership rather than returned. Danish consumer law (forbrug.dk) reinforces that members who signed up online have the right to cancel via the same online channel, and fitness centres must refund any payments collected after a valid cancellation notice.

How to cancel Fitness World (PureGym Denmark)

• Channels: online (self-serve), in person, phone, postal mail
• Official cancellation page: https://www.puregym.dk/medlemsbetingelser
• Pause/freeze: available — Membership freeze (pause) is available for a fee, but cannot be used on campaign-priced memberships or memberships still within a binding period. Cancellation cannot be submitted while membership is on pause.
• Account/data deletion: GDPR right to erasure is documented in PureGym Denmark's privacy policy. Members may request deletion of personal data once it is no longer needed for the membership or when consent is withdrawn (with no overriding legal basis for retention). https://www.puregym.dk/datapolitik

Evidence

• {'title': 'Medlemsbetingelser for medlemskaber i PureGym (accessed 2026-06-05)', 'url': 'https://www.puregym.dk/medlemsbetingelser'}
• {'title': 'Fitness - binding og opsigelse | Forbrug.dk (accessed 2026-06-05)', 'url': 'https://forbrug.dk/emner/aftaler-og-abonnementer/fitness-abonnement'}
• Last reviewed 2026-06-05 · scope: documented public policy.

Scope & fairness

This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights — scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.

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Cite this. Cancel Atlas (2026). “Fitness World (PureGym Denmark) — Cancellation Friction Index (DK).” CES-1.1. https://www.cancelatlas.com/c/fitness-world-dk (CC BY-SA 4.0).

See Fitness World (PureGym Denmark) in the full index -> · How we score · Open data