How hard is it to cancel Emma?

Emma offers a free Basic tier plus paid Emma Plus, Pro and Ultimate plans (from ~£4.99/month, monthly or annual). Cancellation is in-app and self-serve: open the Feed, select your profile, tap the plan tile (e.g. Emma Pro), tap Manage, then Change Plan and select Basic. The downgrade keeps paid access until it expires and the free version remains usable afterward. Subscriptions renew automatically unless cancelled at least 24 hours before the billing period ends. Refunds on already-charged upgrades are handled via a separate refund process rather than the standard downgrade, and no fixed notice period is stated.

How to cancel Emma

• Channels: online (self-serve), email
• Official cancellation page: https://help.emma-app.com/en/article/cancel-emma-plus-emma-pro-or-emma-ultimate-h97m7x/
• Pause/freeze: not offered. No subscription pause documented. Downgrading to the free Basic plan cancels the paid tier; paid access continues until it expires, then the free version remains usable.
• Refund policy: https://help.emma-app.com/en/article/cancel-emma-plus-emma-pro-or-emma-ultimate-h97m7x/
• Account/data deletion: Account deletion is in-app: Feed, then Profile, then Account, then Delete Account (must first downgrade any active paid plan to Basic). GDPR right-to-erasure applies; some data retained up to ~7 years for legal/regulatory obligations. https://help.emma-app.com/en/article/deletecancel-my-emma-account-5s81h9/

Evidence

• Cancel Emma Plus, Emma Pro or Emma Ultimate | Emma App (accessed 2026-06-16)
• Delete/cancel my Emma account | Emma App (accessed 2026-06-16)
• Last reviewed 2026-06-16 · scope: documented public policy.

Scope & fairness

This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights — scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.

Is this wrong? Companies can request a correction ->

Cite this. Cancel Atlas (2026). “Emma — Cancellation Friction Index (GB).” CES-1.1. https://www.cancelatlas.com/c/emma (CC BY-SA 4.0).

See Emma in the full index -> · How we score · Open data

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