Documented-Policy tier only. This score rates how clearly Brevo's public cancellation page is published (cited, dated), opinion grounded in disclosed facts, not a finding about the real cancel experience, and not legal advice. The behavioural Verified-Flow grade is pending.

74/ 100 · B

Software & SaaS · US

How hard is it to cancel Brevo?

Brevo scores 74/100 (grade B) for how clearly it documents cancellation in the US, a clearly documented cancellation policy. Cancellation is available via online (self-serve), email.

Last reviewed 2026-06-06 · Documented-Policy tier · grade B

Brevo subscribers can cancel online at any time via the account dashboard (My plan → Cancel subscription), after which the account downgrades to the Free plan at the end of the current billing period. Yearly Professional plan holders must contact support via a ticket to cancel. No refunds are issued for prepaid or unused fees; EU consumers have a 14-day statutory cooling-off period. Monthly Starter and Standard subscribers can pause instead of cancelling for up to 3 months.

How to cancel Brevo

  • Channels: online (self-serve), email
  • Official cancellation page: https://help.brevo.com/hc/en-us/articles/208593449-Cancel-your-subscription
  • Pause/freeze: available, Monthly Starter and Standard plan subscribers can pause for up to 3 months. The subscription must be active (not already paused) to initiate a pause. Yearly and Professional plans are not eligible.
  • Refund policy: https://help.brevo.com/hc/en-us/articles/209298665-Do-you-have-a-refund-policy
  • Account/data deletion: Account owners can permanently close their Brevo account at any time from account settings. Closure is irreversible and deletes all data. Brevo retains aggregated data for 3 months post-closure for legal purposes. GDPR right-to-erasure requests are supported. https://help.brevo.com/hc/en-us/articles/208677629-Permanently-close-your-Brevo-account

Evidence

Scope & fairness

This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights, scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.

Is this wrong? Companies can request a correction ->

Cite this. Cancel Atlas (2026). “Brevo, Cancellation Friction Index (US).” CES-1.1. https://www.cancelatlas.com/c/brevo-us (CC BY-SA 4.0).

See Brevo in the full index -> · How we score · Open data

Earned it? Show your grade

Brevo grades B, among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.

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