Documented-Policy tier only. This score rates how clearly Brevo's public cancellation page is published (cited, dated) — opinion grounded in disclosed facts, not a finding about the real cancel experience, and not legal advice. The behavioural Verified-Flow grade is pending.

74/ 100 · B

Software / SaaS · US

How hard is it to cancel Brevo?

Brevo scores 74/100 (grade B) for how clearly it documents cancellation in the US — a clearly documented cancellation policy. Cancellation is available via online (self-serve), email.

Last reviewed 2026-06-06 · Documented-Policy tier · grade B

Brevo subscribers can cancel online at any time via the account dashboard (My plan → Cancel subscription), after which the account downgrades to the Free plan at the end of the current billing period. Yearly Professional plan holders must contact support via a ticket to cancel. No refunds are issued for prepaid or unused fees; EU consumers have a 14-day statutory cooling-off period. Monthly Starter and Standard subscribers can pause instead of cancelling for up to 3 months.

How to cancel Brevo

  • Channels: online (self-serve), email
  • Official cancellation page: https://help.brevo.com/hc/en-us/articles/208593449-Cancel-your-subscription
  • Pause/freeze: available — Monthly Starter and Standard plan subscribers can pause for up to 3 months. The subscription must be active (not already paused) to initiate a pause. Yearly and Professional plans are not eligible.
  • Refund policy: https://help.brevo.com/hc/en-us/articles/209298665-Do-you-have-a-refund-policy
  • Account/data deletion: Account owners can permanently close their Brevo account at any time from account settings. Closure is irreversible and deletes all data. Brevo retains aggregated data for 3 months post-closure for legal purposes. GDPR right-to-erasure requests are supported. https://help.brevo.com/hc/en-us/articles/208677629-Permanently-close-your-Brevo-account

Evidence

Scope & fairness

This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights — scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.

Is this wrong? Companies can request a correction ->

Cite this. Cancel Atlas (2026). “Brevo — Cancellation Friction Index (US).” CES-1.1. https://www.cancelatlas.com/c/brevo-us (CC BY-SA 4.0).

See Brevo in the full index -> · How we score · Open data

Earned it? Show your grade

Brevo grades B — among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.

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