Pet subscriptions · GB
How hard is it to cancel Bella & Duke?
Bella & Duke scores 66/100 (grade C) for how clearly it documents cancellation in the GB, a partially documented cancellation policy with notable gaps. Cancellation is available via online (self-serve), phone, email.
Bella & Duke describe their subscription as fully flexible with no lock-in and no minimum commitment, so customers can pause or cancel whenever they like. The documented cancel path is to log in and launch the in-account chat widget and tell the assistant you want to cancel. Alternatively the Customer Care team can cancel via phone or email. The help article warns that if a payment has already been taken, cancelling the account will not cancel the upcoming delivery. Self-serve in-account deletion of data is not described.
How to cancel Bella & Duke
- Channels: online (self-serve), phone, email
- Official cancellation page: https://help.bellaandduke.com/hc/en-gb/articles/10974412341393-How-to-cancel-your-subscription
- Pause/freeze: available, Fully flexible with no lock-in or minimum commitment; you can pause or cancel whenever you like via the in-account chat widget, or by phone/email.
- Refund policy: https://help.bellaandduke.com/hc/en-gb/articles/10974412341393-How-to-cancel-your-subscription
- Account/data deletion: No self-serve data-deletion mechanism documented in the cancellation help article. https://help.bellaandduke.com/hc/en-gb/articles/10974412341393-How-to-cancel-your-subscription
Evidence
- How to cancel your subscription - Bella and Duke Help (accessed 2026-06-16)
- Last reviewed 2026-06-16 · scope: documented public policy.
Scope & fairness
This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights, scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.
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Cite this. Cancel Atlas (2026). “Bella & Duke, Cancellation Friction Index (GB).” CES-1.1. https://www.cancelatlas.com/c/bella-and-duke-uk (CC BY-SA 4.0).
See Bella & Duke in the full index -> · How we score · Open data