Cancel Atlas

The Cancellation Friction Index

Documented-Policy tier only. This score rates how clearly Apostrophe's public cancellation page is published (cited, dated), opinion grounded in disclosed facts, not a finding about the real cancel experience, and not legal advice. The behavioural Verified-Flow grade is pending.

72/ 100 · B

Health & telehealth · US

How hard is it to cancel Apostrophe?

Apostrophe scores 72/100 (grade B) for how clearly it documents cancellation in the US, a clearly documented cancellation policy. Cancellation is available via online (self-serve).

Last reviewed 2026-06-06 · Documented-Policy tier · grade B

Apostrophe (a teledermatology service owned by Hims & Hers, shut down March 2025) allowed subscribers to pause or cancel entirely through their online patient account under Settings > Shipment Information. Cancellation must be initiated at least 48 hours before the next order date; orders already in pharmacy processing cannot be canceled or refunded. Prescription medications are non-refundable under any circumstances per FDA regulations; the $20 visit fee is refundable only if a provider is unable to treat the patient's condition.

How to cancel Apostrophe

  • Channels: online (self-serve)
  • Official cancellation page: https://faq.apostrophe.com/article/95-how-do-i-pause-or-cancel-a-subscription
  • Pause/freeze: available, Patients can pause one or more shipments via their online account under Settings > Shipment Information. Pause skips selected upcoming shipments without fully canceling the subscription.
  • Refund policy: https://faq.apostrophe.com/article/93-what-is-the-refund-policy
  • Account/data deletion: Apostrophe operated a Privacy Center at privacy.apostrophe.com where users could submit data deletion requests. The company (acquired by Hims & Hers, then shut down March 2025) stated it would delete personal information upon request subject to legal retention obligations. https://privacy.apostrophe.com/about

Evidence

Scope & fairness

This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights, scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.

Is this wrong? Companies can request a correction ->

Cite this. Cancel Atlas (2026). “Apostrophe, Cancellation Friction Index (US).” CES-1.1. https://www.cancelatlas.com/c/apostrophe (CC BY-SA 4.0).

See Apostrophe in the full index -> · How we score · Open data

Earned it? Show your grade

Apostrophe grades B, among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.

Cancel Atlas, Grade B

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