Software / SaaS · US
How hard is it to cancel ActiveCampaign?
ActiveCampaign scores 73/100 (grade B) for how clearly it documents cancellation in the US — a clearly documented cancellation policy. Cancellation is available via online (self-serve), email.
ActiveCampaign can be cancelled online via Settings > Billing & Upgrade > Cancel my account for most plan types; users on 'Commit annually pay monthly' plans must contact the Customer Experience team by email. Cancellation takes effect at the end of the current subscription period (monthly or annual), meaning no mid-term exit for annual subscribers. No refunds are issued except under a 30-day money-back guarantee available to new customers only (cancellation and refund request must both be submitted within 30 days of first purchase). Higher-tier plans may require completing a 1:1 session with the Success team as part of the cancellation flow.
How to cancel ActiveCampaign
- Channels: online (self-serve), email
- Official cancellation page: https://help.activecampaign.com/hc/en-us/articles/218790117-How-do-I-cancel-my-account
- Pause/freeze: available — Billing pause is available for monthly plan subscribers only. Annual plan subscribers cannot pause; they must contact the Customer Experience team to discuss options.
- Refund policy: https://help.activecampaign.com/hc/en-us/articles/218253598-Refund-Policy
- Account/data deletion: Upon cancellation, account data is immediately inaccessible. Archived accounts retain data for up to one year; after one year, all contact data is permanently deleted and cannot be restored. Users can also manually delete contact records before cancellation. GDPR data deletion requests can be submitted via ActiveCampaign's privacy request process. https://help.activecampaign.com/hc/en-us/articles/5635949385372-GDPR-Information
Evidence
- {'title': 'How do I cancel my account? – ActiveCampaign Help Center (accessed 2026-06-05)', 'url': 'https://help.activecampaign.com/hc/en-us/articles/218790117-How-do-I-cancel-my-account'}
- {'title': 'Refund Policy – ActiveCampaign Help Center (accessed 2026-06-05)', 'url': 'https://help.activecampaign.com/hc/en-us/articles/218253598-Refund-Policy'}
- Last reviewed 2026-06-05 · scope: documented public policy.
Scope & fairness
This is the Documented-Policy tier: it measures how clearly the cancellation policy is published (cited, dated facts), not the behavioural experience of cancelling (Verified-Flow audit pending). Every company is scored on the same five dimensions with the same published weights — scores cannot be bought or removed. It is opinion grounded in disclosed facts, and not legal advice.
Is this wrong? Companies can request a correction ->
Cite this. Cancel Atlas (2026). “ActiveCampaign — Cancellation Friction Index (US).” CES-1.1. https://www.cancelatlas.com/c/activecampaign (CC BY-SA 4.0).
See ActiveCampaign in the full index -> · How we score · Open data
Earned it? Show your grade
ActiveCampaign grades B — among the clearest cancellation policies we've scored. Put the badge on your site; it links back here and always reflects your current, cited grade.
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